Apple iPhone News today

Live Coverage of Apple's 'Hey Siri' Event: iPhone 6s, Apple TV, iPad Pro, and More

graham_aud_event_morningApple's online stores around the world are currently down in advance of the event, and we've already seen the first signs of today's product releases with (PRODUCT)RED Apple Watch Sport Bands arriving at Apple retail stores overnight.
Archive of Live Updates in Reverse Chronological Order

12:21 pm: After three songs, One Republic is finished and the event is over. "Thank you for joining us!"

12:07 pm: Before we go, since we're in a legendary music venue, we thought it would be only appropriate to close with a sensational music act. One of my absolutely favorite bands. Five platinum singles on their latest album. More importantly they are great people and their music is absolutely amazing. Please join me in welcoming One Republic.

12:05 pm: All new models and new bands for the Apple Watch. WatchOS 2. iPad Pro. Apple TV. Most advanced iPhones we've ever created and most advanced in the world.

12:03 pm: We want to tell the world about these new iPhones, so we've made an ad.

12:03 pm: 5GB iCloud, new pricing. 50GB for $0.99/month, 200GB for $2.99/month, 1TB for $9.99/month.

12:02 pm: iOS 9 available September 16th.

12:02 pm: Rolling out by end of the year to 130 countries, 400 carrier partners.

12:02 pm: Preorder September 12, available September 25th.

12:01 pm: New Apple Retail pricing program, starting in the US. iPhone Upgrade Program. New iPhone each year, choose your carrier, unlocked phone, includes AppleCare+, starts at $32/month.

12:01 pm: 24 monthly installment plans, $27 per month for 6s, $31/month for 6s Plus.

12:00 pm: Will be same pricing and configurations as iPhone 6 and 6 Plus. 5s moves to free, iPhone 6 starts at $99, 6 Plus starts at $199. 6s and 6s Plus start at $199 and $299.

11:58 am: New charging docks that match metal finishes of the iPhone. Leather covers, new silicone colors.

11:58 am: New Move to iOS app, available on the Android store. Will help transfer information from Android phone to iPhone.

11:57 am: Records 1.5 seconds of video on each side of a photo.

11:57 am: Can view on Photos in El Capitan on the Mac, iPhone, iPad, Apple Watch, including the photo watch face.

11:55 am: It's not unlike Harry Potter photos.

11:54 am: What if you could press with 3D touch, on your photos, and this happens... shoots video around a photo. "Live Photos."

11:54 am: Pictures are magical moments frozen in time that we can keep forever and share with family and friends.

11:53 am: Custom display chip can drive the display 3x brighter when you need it to be a flash.

11:53 am: Can use screen as a front-flash for the FaceTime camera.

11:52 am: Shoot and edit 4K video on the iPhone. New 5MP FaceTime HD camera.

11:51 am: 8 million pixels per frame.

11:51 am: HD video, and now 4K video.

11:48 am: All we need to know is we can take even better pictures with the iPhone 6 s and 6 s Plus.

11:47 am: Autofocus is faster and more accurate.

11:46 am: All-new 12MP iSight camera. 50% more pixels than before, tremendous improvement in detail on your photos.

11:45 am: 2nd generation Touch ID sensor, 2x as fast.

11:45 am: Motion coprocessor built into chip, embedded and always on. Hey Siri feature, whether you're plugged in or not.

11:42 am: Pixel toys coming on stage to demo.

11:41 am: New A9 chip. New transistor architecture. Optimized for real-world use. 70% faster than A8.

11:41 am: No matter what you want to do, 3D touch makes it really intuitive.

11:40 am: Dropbox let's you view recent documents or search. Facebook can update status or check in from Home screen.

11:39 am: Can apply force on the edge of the screen and swipe from one app to another.

11:39 am: "It's just so much more direct and natural than ever before."

11:39 am: Can get to favorites by pressing Phone app on home screen. Play Beats 1 from the Music. "Take Emergency Selfie." Press on the Camera app and take a selfie.

11:38 am: Can peek at flights, get quick view of flight status data.

11:37 am: Can peek at mail or events, and swipe to do common tasks.

11:36 am: Craig Federighi on stage to show 3D Touch.

11:35 am: "This is unlike any experience you've seen in a smartphone."

11:33 am: Distinct tactile feedback for actions. Letting you know what you've done and what to expect.

11:32 am: Works on home screen to get short cuts to the things you do frequently. Press lightly and it gives you a peek at the content. Continue pressing and it pops you into the content itself.

11:32 am: The next generation of multi touch. iPhone can recognize force. enabling new gestures. Peek and pop.

11:31 am: For iPhone 6s and 6s Plus, we've added a whole new dimension to the way you experience your iPhone.

11:31 am: New interface - 3D Touch.

11:30 am: New glass, strongest in the industry. Dual ion-exchange process.

11:30 am: Two sizes, iPhone 6s, 4.7", 6s Plus, 5.5" display.

11:30 am: Four finishes, silver, gold, space grey and rose gold.

11:29 am: New Rose Gold aluminum finish. "It may look the same but this is an entirely new aluminum." 7000 series aluminum.

11:29 am: iPhones you are about to see are the most advanced ever, and they are the most advanced smartphones in the world. Phil Schiller coming back on stage.

11:28 am: What we have to show you today is really awesome. While they may look familiar, we have changed everything. "The only thing that's changed is everything."

11:28 am: No product is more about innovation than the iPhone.

11:28 am: Introducing the iPhone 6s and iPhone 6s Plus.

11:27 am: I am thrilled to show you the newest iPhones.

11:27 am: So how do you follow a success like this?

11:26 am: iPhone 6 is the most popular iPhone ever. These are the most popular phones in the world. More important to us, they are the most loved phones in the world. Customer satisfaction far above any other phone.

11:25 am: Cook back on stage to talk iPhone.

11:25 am: Shipping in Late October in 80 countries.

11:24 am: 32GB for $149. 64GB for $199. Existing Apple TV sticking around for $69.

11:24 am: Can control TV volume so this is the only remote you need. Can turn TV and AV remotes on. Accelerometer and gyroscope. Lasts 3 months per charge. Charges via lightning connector.

11:23 am: Power, HDMI and Ethernet. Comes with new Siri remote. Communicates via Bluetooth.

11:23 am: That's apps. Powerful hardware. Fastest Apple TV. 64-bit A8 chip. 10 millimeters taller.

11:23 am: Developers can create universal apps. Get app on iPhone, iPad and Apple TV. Games, start playing on your iPhone, start right where you left off on your television.

11:22 am: All of these apps and more, right on the App Store, right on the Apple TV. Just as easy to use as it is on the iPhone.

11:22 am: Take a linear video and make it interactive, access to stats, notifications, watch multiple games at the same time.

11:22 am: MLB.com At Bat for Apple TV. NHL GameCenter Live coming in 2016.

11:22 am: MLB TV can send a look-in notification when something happens. Split screen, watch both games at the same time. Swipe back and forth to watch both games.

11:21 am: Can stream at 60fps, 1080p. With one click, you can pull up live data, synced to the TV broadcast. Player stats and pitch tracking. Highlights and scores from other games.

11:20 am: Major League Baseball. Share our vision for how fans experience live sports.

11:20 am: The new Apple TV will make shopping from home even more compelling.

11:19 am: Can buy right from the app.

11:18 am: Your own fashion show right from home.

11:17 am: Gilt. 80% of mobile sales come from iOS devices. Amazing platform. Fashion is visual and social. We're so excited to bring Gilt to your living room on the new Apple TV.

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