New iPhone Announcement

iPhone 6S announcement: start time, live blog, and streaming for Apple’s event

Today's Apple event is likely to emphasize the power of polish. Patient folks who have waited for the refined updates to Apple's latest hardware are likely to be rewarded. Refined updates of the iPhone, Apple TV, and iPad, each with a bit more power and a handful of novel features, have been rumored to make an appearance.

We should learn about the iPhone 6S and iPhone 6S Plus. They're likely to look the same as their predecessors, but with faster processors, an improved camera, and Force Touch, the haptic feedback already part of newer MacBook trackpads and the Apple Watch.

We're hesitant to say anything, but this will probably be the year Apple updates the Apple TV. The Apple TV has been rumored for previous Apple events, only to be a no-show, but all signs point to the new Apple TV, now with a Siri integrated remote, showing up on stage. The rumored price tag is somewhere between $149 and $199, a significant bump above the $69 asking price for the current model. Perhaps Apple will show the long-rumored Apple TV video game controller.

Predictions are hazier the deeper we look into the crystal ball. The rumored iPad Pro — possibly larger, more powerful, and stylus-friendly than those currently available — could steal the spotlight. We have to imagine Apple will have something to say about Apple Music, which has been taking a critical thumping in recent weeks. Maybe it's time for new watch bands? And what about a video streaming service? Would Apple launch hardware without a flashy subscription service to justify the investment? We'll have answers soon!

How to watch

Starting time: San Francisco: 10:00AM / New York: 1:00PM / London: 6:00PM / Berlin 7:00PM / Moscow: 8:00PM / Beijing: 1:00AM (September 10th) / Tokyo: 2:00AM (September 10th) / Sydney 3:00AM (September 10th).

Live blog: Tune into The Verge's live blog for up-to-the-second updates, commentary, and pictures directly from the venue.

is available via a dedicated channel on the Apple TV set-top box or the Safari browser on OS X (10.8.5 and above) and iOS devices (iOS 6 and above).

Live tweeting: Follow @Verge on Twitter for the latest headlines and specs as they emerge.

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  • avatar why apple stock price falling yesterday after new iPhones announcement ? | Yahoo Answers
    • Because investment banks downgraded their performance.
      About 4 investment banks downgraded their performance/position and hence people sold the shares
      Investment banks are businesses which specialize in equity (shares). They often rank shares as buy, sell etc
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      So when a huge multi-billion dollar firm puts a sell rating on a share, it is obvious that people will sell the share, hence the share will fall.
      There is more to it, but that is the general idea. It is also the same when they upgrade the rating, i.e. put a buy rating. This would increase a share price.